The world of digital-first commerce is here, and it’s disrupting almost every industry. If you’re venturing into the world of e-commerce, here are some tips to help make your first 100 customers as easy as possible.
- Know Your Customer Profile
Your first 100 customers will help validate many of the decisions you make about your business, so it’s important to understand who they are. These people should be similar to your target audience, and most importantly, need (or want) what you’re selling.
This is especially true for e-commerce sites with products up for sale – knowing how to target the right customers is critical to getting your first 100.
- Take Part in Competitive Research
You must learn as much as you can about your competitors, especially regarding marketing strategy and tactics. Find out what they’re doing well, and more importantly, how they’re succeeding in a similar niche. This will be critical for your online marketing efforts.
- Create a Marketing Funnel
Identify the steps a customer takes from discovering your business to becoming an actual paying customer. This should include all of the different marketing channels you’re using – everything from social media ads to distributing content on your website, blog, email, PPC, and so on.
- Use Creative Marketing and Messaging
Everyone is doing the same thing, so it’s important to plan unique ways to market your business and get your first 100 customers. This can include anything from guerrilla marketing events or sponsorships (many businesses sponsor sports teams or local events) that will reach your target demographic.
- Focus on Your Most Valuable Customers
Once your business has a few paying customers, keep an eye on who spends the most money. These are often your best customers and are the most important for you to retain and earn their loyalty.
They will become advocates of your business if you take good care of them and stay in contact. As they spend more, you’ll be able to justify spending more on your marketing efforts – and attract even more customers.