There is no denying that social media has reshaped our world to an immense degree in an incredibly short period of time. Few sectors of life have been as impacted by this shift as the business sphere.
These are just a few ways in which social media has changed the game from a business standpoint.
- Customer Service
Your customer service is one of the first aspects of your company customers encounter, and one of the most important. The easier and more accessible you make your customer service, the better the service. Chat functions on Facebook and other platforms can allow people to ask questions and get answers in real time. Other companies take a more proactive approach. If someone leaves a complaint on one of your company’s posts on Facebook or Twitter, you can reply to them, asking them to message your team directly via the chat option.
- Reach a Larger Audience
A billboard will reach the people in its immediate radius. A print ad will reach its readership. A TV commercial might reach a regional or even national audience.
But a social media presence?
That has the potential to reach millions of people around the world. You can even tailor your ads and posts so they reach different audiences in different parts of the world, diversifying your advertising game and increasing your reach even more. Add to that the fact that social media content is, at its best, highly shareable, extending the advertising possibilities still further, and the impetus to advertise on social media becomes clear.
- Gather Analytics
Social media platforms also provide businesses with a wealth of analytics with which to analyze their posts and customers so as to better hone their approaches. You’ll be able to gather all kinds of data about the reach and engagement rate of your posts, who’s seeing them, what their age and ideals and interests are, and how you can use all of that information to your advantage.
- Boosts Brand Loyalty
We live in an increasingly tribal time. While there are plenty of reasons why that’s problematic from a personal and political standpoint, for businesses looking to enhance their branding, it’s a boon. By taking advantage of social media’s myriad possibilities for posting creativity, you can do more than merely hawk products – you can build a community. Not only can a distinct social media style build a consistent and engaged community of followers, but it can make those involved feel invested in the brand, giving the whole enterprise greater meaning for all.
These are just some of the reasons social media is changing the business landscape as we know it. If you’re going to succeed in business these days, a strong social media presence is essential.